The Content Analysis Guidebook / Edition 2

ISBN-13:	9781412979474
Publisher:	SAGE Publications
Publication date:	05/30/2016
Edition description:	Second Edition
Pages:	456
Sales rank:	321,649
Product dimensions:	7.00(w) x 10.00(h) x (d)

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.